Your competitors for skills will be trying to attract your best people, just as they will also be trying hard to hang on-to the people you want to attract from them. 

A compelling employer brand is, truly, both your most effective defence, and weapon, in the War For Talent. 

We define 'the people you really need' as those who can do what needs to be done, in the circumstances in which it needs doing.  This is why our strarting point is always the operational objectives of the business. 

The people you really need to keep are unlikely to tell you if they're losing heart.  And those you seek to attract are, similarly, unlikely to be proactive in the labour market at the exact time you need them to be.  So, how do you present the right choices to them?

Schofield Britten will help you to answer this question and more.